Apple Industrial Design is mesmerising

The Mac Pro is a computer unlike any we have ever created. To build it, we pioneered new processes, innovated manufacturing techniques, and essentially rethought how to make a computer. This is the story of how it all comes together.

Many of you might think that Apple's new Mac "Trash-can" Pro is ugly and I'm not sure I would disagree, though their video which documents it's making and assembly is absolutely mesmerising...

Give me a plus/minus 5 micron tolerance work-of-art of a product over a hand-made piece of garbage from Etsy any day. Those who think that precision machine manufacturing is cold and without soul should watch this video and then get back to me...

Enjoy

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